To hear Miuccia Prada, known for being a powerhouse who produces cutting-edge style and Adidas, an athletic shoes and apparel brand would be uniting together, I was surprised to say the least. A collaboration unspoken of until now, the union would need have been creatively spectacular to prove its stunned customers. Did it live up to its expectations? I believe the answer is no.
After weeks of teasing and increasing the eagerness of the public, the unveiling of the two-piece collection is worth a two-second glare (since it is painstakingly white). The Prada Superstar trainers which are white and Prada for Adidas Bowling bag which again, is also white are sold as a set. The Adidas Superstar which is a cult classic has not been redesigned innovatively in any way, shape or form. Prada has simply slapped their logo on the fifty-year-old silhouette. Of course, the Prada for Adidas Bowling bag has been designed in the same exact way. A vastly white bowling bag which features both the labels’ logo. Does this make the collaboration the revolutionary hybrid of luxury and leisure? Of course not.
In reflection of Adidas’s previous partnerships with high fashion houses, the brand has always delivered. An example would include the ‘Y-3’ collaboration with Japanese designer Yohji Yamamoto where the blend between classic and current style could be clearly observed. Or the Adidas and Raf Simons union which birthed the innovative Ozweego trainer (which speaks for itself in terms of design and creative flair).
Perhaps, it is because Prada and Adidas have stated the trainer and bag are made from premium Italian leather which ostensibly elevates the design of the set. Apparently it makes it worth your coins too, £2,345 to be exact.
Style Species 